Miyamoto says Nintendo embraces films for permanence

Shigeru Miyamoto, creator of Mario, explained that Nintendo’s expansion into filmmaking stems from the belief that “games eventually stop running when newer versions come out, but films remain forever,” viewing cinema as a more permanent medium to preserve the company’s intellectual propertiesgamesradar.
Following the massive success of The Super Mario Bros. Movie, which grossed over $1.36 billion worldwide in 2023, Nintendo has positioned film adaptations as a gateway for fans to reconnect with its games and build an enduring global brandstraitstimes.
Nintendo has an ambitious film pipeline including The Super Mario Galaxy Movie releasing April 3, 2026, with returning voice cast including Chris Pratt and Jack Black, followed by a live-action Legend of Zelda film set for May 7, 2027gamesradar.
In August 2025, Nintendo restructured its subsidiary WARPSTAR Inc. into Nintendo Stars Inc. to oversee ancillary businesses tied to films featuring Nintendo intellectual property, including live events and merchandisenintendo.
The strategic shift represents Nintendo’s move from simply licensing properties to being deeply involved in production and co-financing films with partners like Illumination and Universal Picturesstraitstimes.

Miyamoto Explains Nintendo’s Movie Strategy Focus

Nintendo’s legendary game creator Shigeru Miyamoto has revealed the philosophy driving the company’s aggressive expansion into filmmaking, offering a striking rationale for why the gaming giant is betting big on Hollywood adaptations of its beloved franchises.

Nintendo’s Preservation Strategy Through Cinema

In a recent interview with Kyodo News, Miyamoto explained Nintendo’s movie strategy with a simple yet profound observation: “Games eventually stop running when newer versions come out, but films remain forever”. This perspective reflects Nintendo’s view that cinema offers a more permanent medium to preserve and extend the reach of its intellectual properties beyond the limitations of gaming hardware.gamesradar

The comments come as Nintendo solidifies its position as a major player in film entertainment, following the unprecedented success of The Super Mario Bros. Movie, which grossed over $1.36 billion worldwide in 2023. Miyamoto views these adaptations as “a gateway for fans to reconnect with the company’s games as part of a broader strategy to grow Nintendo into an enduring global brand”.straitstimes

Ambitious Film Pipeline Takes Shape

Nintendo has multiple high-profile projects in active development. The Super Mario Galaxy Movie is set for worldwide release beginning April 3, 2026, featuring returning voice actors Chris Pratt, Anya Taylor-Joy, Charlie Day, Jack Black, Keegan-Michael Key, and Kevin Michael Richardson. The sequel will be directed by Aaron Horvath and Michael Jelenic, with Illumination and Nintendo again co-producing.nintendo

Following the animated sequel, Nintendo plans to release a live-action The Legend of Zelda film on May 7, 2027, developed in collaboration with Sony Pictures. Industry insiders suggest additional projects are in the works, with copyright filings pointing to a standalone Donkey Kong movie potentially arriving in theaters by 2027.straitstimes

Strategic Business Restructuring

In August 2025, Nintendo reorganized its subsidiary structure to support its film ambitions, renaming WARPSTAR Inc. to Nintendo Stars Inc.. The restructured company now oversees “ancillary-use business tied to films that feature Nintendo Intellectual Property,” including live events and merchandise tied to movie releases.nintendo

President Shuntaro Furukawa emphasized Nintendo’s hands-on approach, stating the company is “deeply involved in production and makes investments as needed” rather than simply licensing properties to external studios. This strategy mirrors the successful collaboration with Illumination that produced the record-breaking Mario film, which became the highest-grossing video game adaptation of all time.hypebeast