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Satya Nadella admitted that “a lot” of tokenmaxxing — the wasteful overuse of powerful AI models for routine tasks — is happening inside Microsoft, as the CEO urged employees to be more deliberate about which tools they reach for.
Speaking at a live taping of The New York Times’ “Hard Fork” podcast on June 10 in San Francisco, Nadella was asked by cohost Casey Newton how much tokenmaxxing was happening at the company. “A lot,” he said, before Newton could finish the question.aol
“I’m a tokenmaxxer too, it’s addictive,” Nadella said. “But you have to step back when the novelty wears off to say, ‘What is it that I’m trying to create?'”businessinsider
The remarks come as companies across the tech industry confront rising bills after a year of encouraging employees to use AI tools as aggressively as possible, sometimes tracking consumption through internal leaderboards. Nadella stopped short of saying Microsoft is capping employees’ AI use, but he pressed the point that workers should match models to tasks. “Don’t use frontier models for non-frontier problems,” he said, pointing to Microsoft Copilot’s auto mode, which routes queries to the model most appropriate for the job. “Let’s kind of match these things such that you get the outputs, you get the economics — it can’t be a race to doing things that just don’t add value.”businessinsider
The Hard Fork appearance followed comments Nadella made on the “Possible” podcast in early June, where he laid out a framework for managing AI agents with the same rigor applied to human workers. “You need to give them identities, you need to give them sandboxes, then you need to set policies to govern them,” he told host Reid Hoffman. At the live event, Nadella also revealed he had recently vibe-coded a tool that keeps a software project up to date by following related workplace conversations — automatically creating plans and pushing code changes without his direct involvement.businessinsider
The tokenmaxxing warning fits into Nadella’s broader push to remake the 220,000-person company into one that can compete with smaller, faster-moving rivals. In recent months he has appointed a new CEO for Microsoft’s commercial business to free himself for technical work and brought on an AI advisor to rethink the company’s business model. The industry-wide reckoning over AI costs is accelerating: between February and June 2026, OpenAI, Anthropic, and GitHub each shifted toward usage-based pricing that charges customers by token consumption rather than flat rates, according to Business Insider.businessinsider