BYD plans to bring Great Tang SUV to Europe by late 2026

BYD Plans to Bring Best-Selling Great Tang SUV to Europe by Late 2026

BYD is preparing to bring its flagship Great Tang electric SUV to Europe as soon as the end of this year or early 2027, as the Chinese automaker looks to capitalize on record domestic demand for the seven-seat vehicle.

Stella Li, BYD’s executive vice president, announced the expansion plans at the FII Priority Europe summit in Rome this week, where global business leaders gathered from June 17 to 19 under the theme “Europe Reimagined.” Li indicated that both Europe and the Asia-Pacific region are set to receive the model, which has become the company’s most successful single-vehicle launch to date.theedgesingapore

Record Orders Fuel Global Ambitions

The Great Tang has accumulated more than 150,000 orders since pre-sales opened at the Beijing Auto Show on April 24, crossing the 100,000-unit mark within its first two weeks — a first for BYD. The vehicle officially went on sale in China on June 17 at a starting price of 239,900 yuan (approximately $35,500), undercutting the company’s original planned pricing.electrek

At 17 feet long, the all-electric SUV offers up to 950 kilometers of range on China’s CLTC cycle and can recharge from 10 to 70 percent in five minutes using BYD’s flash-charging technology. Deutsche Bank has estimated the model could reach 10,000 monthly sales in China.bloomberg

Pressure on European Incumbents

The Great Tang’s competitive pricing could intensify pressure on established European players. In China, the vehicle undercuts comparable offerings from Mercedes-Benz, Kia, and Volvo, and that dynamic is expected to carry into European markets.yahoo

BYD’s European manufacturing push is also accelerating. Li confirmed this month that vehicle assembly at the company’s first European plant in Szeged, Hungary, is expected to begin in the fourth quarter of 2026. The company is also seeking to acquire an existing factory in southern Europe for a second assembly plant, with Spain among the countries on its shortlist, according to Reuters.autonews

Expanding Footprint

BYD’s European registrations surged more than 155 percent in the first quarter of 2026, prompting the company to raise its annual export target to 1.5 million vehicles. The automaker has paused plans for a factory in Turkey to concentrate resources on Hungary, which Li described as the “number-one priority” for European expansion.ad-hoc-news

The Great Tang’s European debut will mark BYD’s latest step in a campaign that has taken it from a niche Chinese battery maker to the world’s largest electric vehicle manufacturer — one now aiming, according to CEO Wang Chuanfu, to become the largest automaker globally within five years.fortune